When you’re just starting out, you may think there is no room in your budget for a marketing team, so plan to revisit the option later. But when it comes to marketing, the old adage of needing to spend money to make money is particularly true.
In order to generate leads and increase your sales, you need to get your brand out there. If nobody has heard of your business, or know about the products and services you offer, you won’t get very far! And the best way to promote your organisation is through a marketing team, who have the knowledge and experience to increase your brand awareness and boost your revenue.
Why is Marketing So Important for a Business?
How you market your business can mean the difference between success and failure. Marketing isn’t just about generating traffic, it’s also about building a reputation and standing out from the competition. Without these things, unless you’re incredibly lucky, you’re not likely to get a lot of sales.
So what techniques do a marketing team employ in order to help your business flourish? We’ve listed the top three areas marketing teams focus on below:
Customer Engagement and Relationships
Don’t confuse customer engagement with promoting what you have to offer – this is about making your target demographic feel included, and building their trust. To determine how much you need to work on improving your customer engagement, you can ask yourself the following questions:
- What are your target audience looking for?
- Do your customers trust your products or services, and would they return to you?
- Are your customers promoting your products or services?
You can then start considering your strategy. In order to build trust, and form relationships with your customers, you need to be seen as an expert in your field, providing relevant and interesting information about your products and services, as well as any related topics.
Essentially, you need to create engaging copy, and make this as visible as possible. Social media is one of the best platforms to use when it comes to customer engagement, as you can be more informal, and speak to your customers directly.
Increasing Sales and Revenue
Once you’ve started to build up relationships with your customers, you can begin promoting specific products and services, as well as getting brand ambassadors and affiliates to do the same. If you’ve already got the right audience in place, you won’t need to have a very aggressive sales strategy.
A marketing team can determine who your target demographic is, and make sure your advertisements reach these individuals. And generally speaking, the more quality traffic you get visiting your site, the more conversions you’ll see, which will increase the revenue of your business.
Brand Awareness and Reputation
The reputation of your business will almost certainly positively correlate with the growth of the company. So when a marketing team works on increasing brand awareness and building up your reputation, they’re basically investing in the company’s equity.
In order to get a favourable reputation, your business needs to meet (and hopefully exceed) the expectations of your customers. You need to be seen as a valuable organisation on the market, and a business customers are proud to be associated with.
Internal Marketing vs Outsourcing
Marketing is an essential part of any business growth. But the question is often whether to hire an internal marketing team, or outsourcing this service. For larger organisations, an in-house team can be the better option, but for smaller companies, a lot of people choose to outsource their marketing team.
Using an agency like The Pineapple Agency can be cheaper than hiring full time staff in a lot of cases. We’re also not afraid to ask the difficult questions, and can move outside the confines of office politics. We’ll be completely transparent when it comes to the overall marketing strategy and meeting your expectations, so that as we improve one area, we can start working on the next one.
Not only this, but with a marketing agency, you can get a completely bespoke service from marketing experts. We’ll take into account the needs of your business, and craft a comprehensive strategy that will get you the results you’re looking for.
creating an effective marketing strategy
A marketing strategy shouldn’t be something you feel obligated to create, it’s an essential tool used to drive growth and profitability. It should show you where your business is starting from, so that you can refer back to it at a later point, and make adjustments as necessary.
If you record key statistics and metrics alongside your marketing strategy, this is also a good way to demonstrate to stakeholders the value of your marketing efforts, as they’ll be able to clearly see your successes.
If you’re looking to expand your business, and wish to discuss creating an effective marketing strategy, we’d love to hear from you! Let The Pineapple Agency become your marketing team, and craft a bespoke service to meet the needs of your business.