The areas in which you need to focus on within your business, such as your social media strategy or your link profiling may change, and some will be more weighted than others. That’s why we offer a completely bespoke service. While we will generally use all of the methods below, depending on your requirements, we can concentrate on weaker areas of your digital marketing strategy first.
Keyword Research
Keyword research is an ongoing process that plays a huge part in SEO. We will provide you with the most effective keywords to use, along with extensive keyword research and analytical data.
Site Optimisation
When it comes to site optimisation, we use a combination of proven and innovative optimisation techniques to ensure that your site is as effective and focussed as possible.
Content strategy
We will provide your business with a complete content plan and strategy, which will evolve over time, in order to help increase conversions and improve the customer experience.
link profiling
An effective way to increase your SEO is through establishing your link profile – we use a number of link building techniques to optimise your brand online.
Technical Review
Regular technical reviews can not only ensure your site remains healthy, they can furthermore highlight any issues that could be impacting your online rankings.
Analytical reports
Because you’ll want to know exactly how your site is performing, we’ll provide you with comprehensive reporting and analytics on a regular basis.
Schema Markup
Schema markup is about making sure the major search engines are indexing your site correctly. We can help ensure that everything is defined correctly to be marked in the right way.
Social Strategy
Creating an online presence across a range of social media platforms is becoming increasingly necessary. We can help you create and maintain an appropriate social media strategy.
Video Search
If your site uses video, you’ll want to rank for these videos as well as your images. We’ll therefore help optimise your media to get the best possible results.
Local Search
If you have a strong presence locally, or trade in specific areas, local search is a vital part of promoting your business and ensuring local consumers have all the relevant information.
Consultancy
The Pineapple Agency don’t just provide professional digital marketing services. We also offer consulting services and strategic advice, which can be especially useful for small start-ups.
Customer Journey
The layout of your site and how visitors interact with it can make the difference between a conversion and a fleeting visit, so the customer journey is an essential part of attracting new clients.
Competitor Analysis
Understanding the strategy of your competitors is important for the success of your business – you can see what they’re doing well, and explore how you can do it better.
Voice Search
With the increasing popularity of systems like Alexa and Google Assistant, optimising for this technology is becoming ever more important.
Visual Search
As technology advances, more and more people are using images to search for further information, so it’s essential to bear this in mind when using images on your site.
GREAT INSPIRATION
CUSTOMER FOCUSED
BRAND CONSULTING
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