When it comes to digital marketing, you probably know that things like SEO (Search Engine Optimisation) are the foundation of any strategy. But with SEO, it could be months before you start seeing any kind of result. You know you need to think about ranking highly in search results, as it’s almost certainly the best way to get organic traffic, but sometimes you just need a quick result to get you started.
It can be incredibly frustrating waiting for your campaigns to bear fruit, especially if you’ve recently launched your business. So what strategies can you implement to get a few quick wins? If you’re looking to kickstart your business through speedy marketing techniques, we’ve outlined a few options below!
1. Social Media Ads
It should be noted that with any of these strategies, you’ll get better results if you also have longer term campaigns running simultaneously. But if you do want to see some quick results, social media marketing is a good place to start.
Obviously each social channel is different, so you can’t implement the same strategy across the board, but social media is a great platform to connect with your audience. You can usually target your ads to a specific demographic, so you can ensure that they’re being seen by people who are likely to be interested in your product or service.
Which platform you focus your efforts on will largely depend on your target audience. For instance, if what you’re selling is geared toward a younger audience, platforms like Snapchat and Instagram are probably your best bet. Instagram especially can have a wide reach, as it’s a very popular medium. And if you’re mostly marketing to women, Pinterest could be a good platform to use.
Facebook is one of the best places to advertise in terms of social media platforms, as it’s one of the most effective. You can be incredibly specific about who you’re targeting, as Facebook has a great deal of information stored about their users, and there are plenty of design options to choose from. If you’re interested to learn more about Facebook advertising, you can check out our previous blog post on the topic.
Another way to really focus your efforts is through remarketing. The idea behind remarketing is that a potential customer visiting your website is likely to be interested in your product, so the odds are good that they’ll eventually convert. These visitors may not have been at the right stage of the buying cycle at the time, but they may be in future. And if you send them remarketing ads or messages, they won’t forget about you when they do make a purchase.
One of the best things about remarketing is that it’s got a fantastic ROI – you should get a high percentage of sales at a low cost. You’re only targeting people who’ve already visited your site, so it’s not a cold lead. These people will know your brand, and are likely to be interested in what you have to offer.
3. PPC (Pay Per Click)
Alongside social media advertising, you can also consider PPC ads. If you’re not familiar with the term, PPC is where you pay a small fee each time someone clicks on your ad. In return, your ad is more prominently displayed on the search engine results pages. Essentially, while you’re waiting for your SEO strategies to take significant effect, you can pay to rank higher in Google and other search engines.
If you’re clever with PPC, you can get a lot of traffic visiting your website, but it can get costly. It’s therefore important to have a proper strategy in place, as well as a strict budget. We’ve gone through the fundamentals of PPC if you’re unfamiliar with how it works!
4. Newsletters and Email Campaigns
As with remarketing, you can be fairly confident that the people in your mailing list are familiar with your brand and are interested in your products and services. Your audience were committed enough to sign up to your newsletters, so they are probably keen to buy what you’re offering too.
Some of the other benefits of email marketing include the fact that they’re incredibly low cost – even if you’re sending them through a platform like Mailchimp, each email costs very little to send. And if you’re running the campaign yourself, it will cost even less. The emails can also be personalised, addressing the recipient by name. You can even segment your mailing list, and market specific products to the people most likely to purchase them.
Quick Win Marketing Strategies
Other than the fact that you’re pretty much guaranteed to see fast results with the four marketing strategies above, one of the best things about all of them is that you can easily track your campaigns. That way, you can experiment with different options, and see what’s most effective for you. It could be trying out alternative social media platforms, or mixing up what you say in your newsletter.
Regardless of the tweaks you make, we guarantee that you’ll see quick wins with these strategies! And if you want to speak more about digital marketing in general, or wish to learn more about strategies with instant results, don’t hesitate to get in touch!