Our Process

We have developed a robust and effective service. We layer this with bespoke elements to create a marketing plan that will work for your business.
Strategic Digital Marketing for Business Growth
We combine extensive research and planning with digital marketing techniques to help your business thrive. Whether you want to develop your brand, increase the traffic on your site, improve the customer experience or simply increase your conversion rate, our PINEapple Service can ensure you get the results you’re looking for.
OUR STRATEGY AND PROJECT PLAN
The Pineapple service

Plan

Before we implement any strategy, we’ll first evaluate the current position your business is in. We are then able to gain an understanding of your goals as well as the market competition.

Implement

This is the action phase, when things get really exciting! Using the comprehensive plan we’ve created for your business, we’ll start to build up your brand and increase your rankings.

Note

Once we’ve started putting our marketing strategy into action, we’ll take note of precisely what is working effectively, and where tweaks or change to strategy may be needed.

Evaluate

After we have gathered all the data and metrics from your campaign, we can then start to really evaluate what has worked well and which areas may need more focus.

 

Here at The Pineapple Agency, we provide a completely bespoke service for all our clients, no matter the size of the enterprise. So whether you’re an individual, agency or business, we’ll work with you to improve your digital marketing campaigns. This will yield better results across the board, from traffic to customer experience.

Digital marketing is not just about ongoing improvements, though you will certainly see these with our service! It’s also about ensuring that your business has the right foundations in place to truly flourish. This is why we have created our PINEapple Service. With this, we can guarantee that we’ll be able to exceed your expectations and deliver on our promises.

 

PBefore we implement any strategy, we’ll first evaluate the current position your business is in. We are then able to gain an understanding of your goals as well as the market competition.

The planning stage is one of the most important – to be as effective as possible from start to finish, it’s essential that we build a solid foundation.

Every campaign is different, as it will be tailored to you and your business. The tools we use, in addition to the marketing channels we utilise, will be determined by our initial evaluation and any requests you have.

We will therefore thoroughly discuss the needs of your business during this planning stage, and then keep in regular contact to ensure we’re being as transparent as possible. 

Each quarter, you’ll receive a detailed proposal of how we plan to move forward, and we will also keep you updated on the progress we make along the way. Should your needs or requirements change, simply let us know and we can then adapt the plan accordingly. 

IThis is the action phase, when things get really exciting! Using the comprehensive plan we’ve created for your business, we’ll start to build up your brand and increase your rankings and conversions, by using a range of tools and techniques. These include:

  • On page SEO improvements, such as content provision and review
  • Online marketing and refining the customer journey
  • PPC (Pay Per Click) and keyword research
  • Social media strategy 

Essentially, we want to ensure that visitors are not just finding your site, they’re also engaging with it and becoming repeat customers. 

We’ll provide you with regular updates during this stage too, making it clear how each part of the digital marketing strategy benefits your business, whether it’s through conversions or simply building brand awareness.

The techniques we implement during this stage are furthermore integral to producing tangible results and metrics for the notation phase.

NOnce we’ve started putting our marketing strategy into action, we’ll take note of precisely what is working effectively, and where tweaks may be needed. 

We’ll gather all relevant statistics and data, ready for the next stage of evaluation. This will include things like your rankings, the amount of traffic visiting your website, the number of conversions and your overall online presence.

As your site will be aimed at consumers, we’ll also ensure that customers are regularly involved in the testing process, providing useful feedback and suggestions. 

We’ll record all this data so that we can later determine which areas need our attention, and prioritise certain opportunities. Once we have done this, we can then go on to the final stage of our service – the evaluation phase.

EAfter we have gathered all the data and metrics from your campaign, we can then start to really evaluate what has worked well and which areas need more focus. This stage is about celebrating positive changes and making small adjustments to those that have yet to yield the desired results.

We use a range of tools to analyse this data, which can then be used to create a new plan for the next quarter. We’ll discuss this strategy with you, to ensure that you’re happy with how the campaign is progressing, and to allow you the opportunity to make any suggestions.

The input of our clients and their customers is vital, as you’ll know your brand better than anyone, and your customers will be the deciding factor when it comes to brand appeal. 

We don’t forget that not all success can be measured by analytics and metrics – sometimes the best way to quantify success is through customer feedback.

…Understanding your customers and how to attract the right customers is at the heart of a good marketing strategy

WHAT ARE YOU WAITING FOR?
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usability & design
programming
testing
databases
Customers about us
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Jeniffer Burns
Creative Heads Inc.

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Marcus Fields
Marketing Manager

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Jeniffer Burns
Creative Heads Inc.

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Our core minds
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