When it comes to your marketing budget, you may find yourself in a Catch-22 situation. In order to generate revenue, you need to improve your SEO, which costs money.
When you think about your marketing strategy, do you know what your goals are? You may be able to recall your most successful campaigns, but not necessarily the purpose of these campaigns.
Chances are, you’ll have at least a few big competitors in your industry.
When you’re a new business, it can be hard to know where to invest your money, particularly in terms of marketing. Should you focus primarily on SEO, and limit your PPC budget, or start out with PPC as your focal point?
Generally speaking, most businesses should try to have a social media presence on all the main platforms, Twitter included. But what benefits does your organisation get from setting up a Twitter account?
As we have seen from the rise of TikTok, video content is more popular than ever. So creating this type of content, which can be used on a variety of platforms, can only be a good move for your business!
Depending on the products or services your business offers, Pinterest can be a great place to advertise.
These days, people don’t always like to ring up a business to discuss something. One of the newer methods of communication is a chatbot, which can be plugged into your website or social media pages.
It’s a commonly held belief that it costs more to bring on new customers than keeping your current customer base loyal.
TikTok may well be the fastest growing social media platform in the world. As of January 2022, TikTok has one billion active monthly users.