Most companies these days use some form of social media marketing. But if you’ve never been involved in that aspect of the business, you may not know much about the use of social media for marketing purposes.
A marketing offer is something you’re offering for free, such as a whitepaper, guide or template, in exchange for the site visitor performing a particular action.
While any emails you send out are technically outbound, when it comes to email marketing, they fall into the categories of inbound and outbound.
When you think of website content, there’s a good chance you’ll automatically think of big blocks of text.
While the run up to Christmas tends to be the most profitable time of year for many companies, the New Year sales are hardly small potatoes.
Anyone who has worked in the retail industry can attest to the fact that the holidays are the busiest time of the year. But for B2B companies, everything seems to slow down over Christmas.
We all know that sales increase on the run up to Christmas, but what makes people choose one business over another?
It’s never too late to employ some seasonal marketing tactics!
The digital age has meant that even small local businesses can reach a huge audience online. So your marketing efforts can make a big difference to your revenue and overall ROI.