Is SEO important for every business? Can you get by without it, or is it crucial that you invest in SEO?
Social media marketing, as you can probably guess from the name, is about using social media platforms to connect with your audience, building your brand, driving traffic, and increasing sales.
It will probably come as no surprise to hear that consumers rely heavily on customer reviews.
As a business, you’ll know how difficult it can be to get customers to your website. And once you’ve done that, it’s just as tricky to get them to click on one of your CTAs (Calls to Action).
Managing your social media channels can be a huge undertaking. You don’t simply have to create the content, you’ve also got to schedule it, publish it, and then look at the analytics to see where you can make improvements!
More and more businesses are branching out into social media these days, as it has a proven track record. But this does mean social platforms are becoming more competitive.
Getting onto the first page of Google search results isn’t easy. And it’s definitely a long game.
You’re undoubtedly aware that link building is an integral part of digital marketing.
Summing up your brand in just a few words isn’t always easy.
You don’t need much to start a podcast - just some good quality recording equipment and a concept idea. Podcasts are also highly in demand - according to Statista, there are around 15.6 million podcast listeners in the UK.