If you work in marketing, or in the design field, you’ve probably at least heard of UX and UI. But you may not be entirely sure what they actually mean, or what the difference is between the two.
Search intent, which can also be referred to as audience or user intent, is the purpose of an online search query. Essentially, it’s the reason why someone is searching for a specific thing in that instance.
When it comes to advertising, we are often inundated with ads on a daily basis. Someone is always trying to sell you something, which can make marketing for your business rather challenging.
If you’re selling products online, having a blurry or just bad photo of the product can put people off. So if you’re hoping to make more than a few sales, it’s essential that you get the photos right.
It’s hard to overstate the importance of your brand. It’s the face of your company - what people picture and relate to when they think of your business.
If you work in marketing, you’ll undoubtedly be familiar with keywords. But what about keyword clustering?
In marketing, there are a few emotions that marketers try to invoke, in order to increase sales and revenue. Perhaps you’ve tried to get your audience to feel a sense of urgency, or maybe a sense of shock.
When it comes to search engine rankings, there are literally hundreds of factors that Google takes into account when they rank your site.
When it comes to content marketing, as with just about any marketing strategy, the goal is usually more traffic, and more conversions.
When it comes to your marketing budget, you may find yourself in a Catch-22 situation. In order to generate revenue, you need to improve your SEO, which costs money.