Here at The Pineapple Agency, we’ve now been up and running for exactly six months! There have certainly been a few learning curves along the way, but we have only come back stronger! This last year and a half has been challenging for just about everyone, though the future is looking brighter. Hopefully by 2022, vaccinations, isolation and lockdowns will be a distant memory…
We’re all pretty sick of hearing (and talking about) the pandemic, so six months after opening our (metaphorical – we were working from home at the time!) doors, we thought this would be the perfect opportunity to talk a little bit about our business, culture and location!
Digital Agency Bournemouth
We are a Dorset based digital marketing agency, which means that we’re situated right by the Jurassic Coast. Within England, this coast is our only natural World Heritage Site, and is considered to be one of the best places to see incredible rocks, landforms, and of course fossils. The Jurassic Coast is 95 miles long, starting in Exmouth in Devon, and continuing on to Old Harry Rocks, near Swanage in Dorset. The name is a little bit misleading, as although you’ll see geological formations from the Jurassic period, you’ll also see them from the Triassic and Cretaceous periods too.
So what’s it like to be a digital marketing agency in Bournemouth, specifically? While we don’t work somewhere truly tropical, where pineapples grow naturally, our offices are only a few minutes walk from some of the country’s best sandy beaches! And because of the spectacular cliff line, the bay essentially has its own microclimate, offering some of the warmest sea temperatures in the UK. That’s not to say that the sea is warm of course – this is England! But it’s the perfect place to go on a hot summer day.
Online Marketing Bournemouth
So what do we do when it comes to online marketing? We’ve pioneered the PINEapple service, which encompasses Planning, Implementing, Noting, and Evaluating. The first stage is all about evaluating the position a business is in before we put any marketing strategies into action. Next, we’ll use the plan we’ve developed during the initial stage to start optimising your site, in order to increase traffic, boost sales, and build up your brand.
Once we’ve started seeing results, we’ll make note of what strategies are working the most effectively, and the areas that still need improvement. We can then gather this data, evaluate the key metrics, and come up with a new plan moving forward!
SEO Agency Bournemouth
One of our main focuses at The Pineapple Agency is Search Engine Optimisation (SEO). If you’re unfamiliar with the term, SEO is about improving a site, in order to increase its visibility in search engines like Google. The idea is to rank as highly as possible in search results, so that when potential customers are looking for the type of product or service you offer, your site will be one of the first they come across.
So how does SEO work? What sort of techniques can you use to improve your Search Engine Optimisation? There are a number of things you can do to boost your rankings, though most focus on making improvements to your site content and your website performance. Search engines like Google want your content to be relevant to visitors, so you need to ensure it’s informative and includes lots of keywords people would be searching for. You also want your site visitors to have a great user experience, so things like site speed need to be addressed. The Pineapple Agency can review your website to see where improvements can be made, and help you implement these changes – if you’re looking to grow your business and increase your sales, get in touch today!