Christmas Marketing Ideas
It’s never too late to employ some seasonal marketing tactics! Even if you’re not a fan of the holiday yourself, or don’t celebrate Christmas, it’s likely that a large percentage of your customer base will. So you need to engage with them, build stronger relationships, and offer interactive experiences!
It’s also important not to neglect the after Christmas sales – a lot of people will have been given cash as a gift, which is burning a hole in their pocket! Read our final five festive marketing tips below:
In this digital age, it’s not difficult to send out ecards to your customers, whatever the occasion. So why not design an on brand season’s greetings card that you can email to your audience! These could just contain a simple well-wishing message, or you may wish to include some kind of voucher or discount card too.
And if you have a small client base, and up to date personal details on file, you may even wish to send out printed cards through the post. This would come across as much more personal, especially if you handwrite the note inside. A few years ago, Sipsmith Gin did just that, and their clients seemed to be incredibly appreciative, Tweeting about the gesture.
This is technically a strategy you can employ all year round, but it’s particularly effective throughout the holiday season. We spend a huge amount of money over the Christmas period, so if there are savings to be had, people will jump on them. According to Saasquatch, around 14% of customers who land on a referral page will take an action, and just over 68% of referred users will convert.
There are all sorts of different referral deals you can try – perhaps see which offers yield the best results. Most schemes reward both the referrer and the referee, generally offering a discount on their next order. Free gifts with someone’s next purchase are also popular, though it could mean a narrower profit margin for your business. Make sure you clearly advertise your referral scheme, and make the benefits obvious.
3. Christmas Themed Contests
Want to get your audience involved in your holiday events? Try running competitions! Preferably ones that don’t require people to spend money on your products, but are more focused on brand awareness. You can encourage people to visit your store of course – perhaps have a day where people turning up in ugly Christmas jumpers get a small discount. But the main focus should be simply having fun!
Many businesses choose to run online contests over the festive season – things like an ugly jumper competition, or perhaps a carol singing competition. Anything where you can get your audience to upload onto social media channels, and then present a prize to the winner!
4. Look Back Over the Year
A lot can happen over the course of a year. It’s therefore easy to forget a lot of the events that took place over the course of the last 12 months. And people love to reminisce! You could either create some form of content going through the major events of the last year, such as a blog post, video, or podcast, or you may wish to make it a game. See if people can identify the biggest news stories of the year.
Other exciting ways to look back over the year include a poll – ask your followers to pick their favourite between sets of events, and then find the overall winner. You could alternatively test people’s knowledge by presenting them with a mixture of real photos and doctored ones and seeing who can spot the fake news!
5. After Christmas Flash Sales
Just because Christmas is over doesn’t mean you immediately stop your marketing efforts. You’ll probably still have a lot of stock left over that you want to move quickly – try a flash sale! A popular idea is to offer a ‘Santa didn’t get me what I wanted’ sale, in between Christmas and the New Year. You’ll then undoubtedly have huge January sales to contend with!
Sales just after Christmas are a great way to clear stagnant stock from your shelves, as well as a method of making space for your next range of products in the coming year. You may not get the same level of buying as before Christmas, but bear in mind that a lot of people will have been given gift vouchers and money as presents. And you can use some of the same marketing techniques to encourage spending – perhaps a contest, offering a voucher as the prize. That way, the winner can buy their favourite gift for themselves!