Managing your social media channels can be a huge undertaking. You don’t simply have to create the content, you’ve also got to schedule it, publish it, and then look at the analytics to see where you can make improvements! Thankfully, there are a number of handy tools which can help you keep on top of your social media marketing tasks.
Some of these tools may appeal to your company more than others, but each offers a great service, with at least one unique selling point. They can save you time, help you streamline your workflows, and ensure you’re posting content to your target audience at the right time.
The big question is – which tools are right for your business? This may be a matter of expense, the size of your business, or how regularly you post on social media. We’ve listed some of the best social management tools for businesses below, so that you can save yourself a lot of time and unnecessary stress!
Looking for a social media platform that allows you to schedule and respond to posts, as well as use team collaboration and reporting tools? You don’t have to look further than AgoraPulse – this platform allows you to easily manage your social accounts, helping you stay organised and save time.
One of the most appealing things about AgoraPulse is the competitor analysis feature. For instance, you can track your Facebook campaign performance against your biggest rival, and add on other competitors for a small fee. Prices for this platform are between $79 and $159 per month, though you can also get the basic package for free.
Buffer allows you to schedule and publish posts, measure engagement, check your analytics, and collaborate with your team – all within one comprehensive platform! As Buffer designed their system to help marketing teams work more efficiently, you should see more effective results! Perhaps the best thing about Buffer though, is how simple the platform is to use – it’s completely intuitive, and laid out in a clean and straightforward way.
In terms of pricing, while there is a free plan, we’d recommend you at least invest in the Pro plan at just $15 a month, as this will unlock far more features, and allow you to schedule hundreds more posts. Other packages include the Premium plan ($65 a month) and the Business plan ($99 a month).
Similar to the other social management tools listed above, Crowdfire allows you to create, publish and analyse content. You can opt for a free monthly package, or choose between the Plus ($9.99) Premium ($49.99) and VIP ($99.99) options, depending on the size of your business and the features you’re looking to unlock.
What makes Crowdfire stand out is that it not only suggests articles for sharing on your social platforms, it will also create posts for the updates you make on your sites. As you can connect your blog, online shop and YouTube channel to your Crowdfire account, the system will pick up on changes you make, and design a post to reflect this.
While eClincher has a lot of the same features as other social media management platforms, such as scheduling and publishing posts, responding to social messages, and analysing your performance, it does also offer some unique features. These include auto-posting with smart queues, and allowing you to search for social media influencers via the platform.
When it comes to pricing, you can choose between packages of $59, $119 and $219 per month. When you sign up, you’ll also be entitled to a 14 day free trial.
If you work in marketing, you’ve probably heard of Hootsuite, as it’s probably the biggest social management platform on the market. You may not have yet invested in this tool due to the price though – the most expensive package will set you back £520 a month. For a small business, that’s a lot of money! But there is a free plan available, as well as plans at £39 and £99 per month.
Hootsuite allows you to curate and schedule your content (often in bulk), run social media adverts, and even measure your social ROI. You can connect with more than 35 social networks, and monitor a large number of accounts and keywords at the same time too. Hootsuite has more than 15 million users, and comes highly recommended!
The main focus of MavSocial is visual content, so can be particularly useful if your main social platforms include Instagram and other image heavy platforms. MavSocial has a digital library, where you can search for stock photos, as well as edit, manage and use your own multimedia for social posts.
MavSocial additionally comes with all the typical features you’d expect, such as scheduling, monitoring and reporting. You can repeat certain posts if you want to as well. Prices start from $19 a month, which is what’s recommended for a small business, and go up to $199 per month.
If you’re an agency with several clients, Sendible may be the perfect platform for you. This tool was built specifically for companies looking to attract new clients, allowing you to set up approval workflows and customise your dashboard in line with your branding. Sendible also provides the usual social media management features you’d expect, such as scheduling, posting and analytics. There are a few automation features too, allowing you to save time on repetitive tasks.
Interestingly, Sendible has several integrations, from YouTube search to the Canva graphics editor. This makes it easier to create content for your social platforms, while ensuring each post stays on brand. Prices vary between $29 and $299 a month, with a 30 day free trial when you sign up.
With SocialBee, you can share content across a number of channels, from Twitter to Pinterest. But unlike most other social media management platforms, this doesn’t just include posting on your main feed – on Facebook, for instance, you’re also able to post on your Profiles and Groups pages.
SocialBee promises more leads with less effort – and it’s easy to believe this works. You can post consistently, and use the recycling evergreen content feature (which includes small variations to keep it fresh) to engage with your audience and attract more customers. Prices range from $19 to $79 per month.
Like Sendible, SocialPilot comes with a client management function, alongside several other tools you’d expect from a social media management platform, such as scheduling and analytics. It’s therefore a great platform for agencies, especially with the white label report feature SocialPilot offers.
Another great feature that this platform includes is the option to see suggested content from a number of different industries, such as education and tech. So if you’re looking to find relevant content, SocialPilot will curate this for you. Prices for this platform start at $30 a month, and go up to $150 per month for the Agency package.
10. Sprout Social
With Sprout Social, you can perform a number of different social media management tasks, such as scheduling, monitoring and reporting. The reports in particular are highly regarded – they not only include lots of useful information, they’re also pretty to look at! Prices for Sprout Social vary between $99 and $249 per month, depending on the package.
Perhaps the main appeal of this platform is the fact that it includes a customer relationship management (CRM) system, which very few other social management tools have. This means that you can view a complete profile of your customers, which should help you understand them better, and build stronger relationships with your audience.